...Sandeep Jagani; Vafa Saboorideilami; Saraf Tarannum Purpose This study aims to investigate the conditional relationships among sustainability implementation, brand awareness, brand attitude and brand loyalty through the lens of transformative service research (TSR). The research also aims...

... to post-event brand knowledge and if and how consumers’ attitudes toward insurance agents play a role as a moderator in the model. Brand knowledge is examined in terms of brand awareness and corporate image. Design/methodology/approach – Using a paper-and-pencil survey method, data were gathered...

.... © Emerald Group Publishing Limited 2011 Service brand value creation Service brand value Service brand marketing capability Customer‐based performance Customer services quality Brand awareness The primary pursuit of any business is to understand what value customers are looking...

... and implementation. For the purposes of our paper, we adopt the definition of culture presented by Brown (1998 , p. 9): Brands Values Services Culture Employees Brand awareness Organizational culture Ireland […] I think the biggest challenge of any organisation is to embed a set...

... Service industries Ireland Brand awareness An executive summary for managers and executive readers can be found at the end of this article. This study seeks to enhance the understanding of brands in service small and medium enterprises (SMEs) from a management perspective. A significant...

... on satisfaction evaluations and behavioral intentions. It is particularly relevant for marketing services that are high in experience qualities. Jackie L.M. Tam can be contacted at: msjackie@polyu.edu.hk © Emerald Group Publishing Limited 2008 Brand awareness Customer satisfaction...

... industries Financial services Brand equity Brand awareness An executive summary for managers and executive readers can be found at the end of this article. Recently, the CEO of a large mutual funds company met with members of his staff to discuss new marketing strategies. During the market...

... operations Advertising Brands Brand awareness Relationship marketing Consumer behaviour Communication guidelines The next section uses the incomplete information framework and the consumer’s information situation to examine communication methods commonly used by service providers. Working...