...Sandeep Jagani; Vafa Saboorideilami; Saraf Tarannum Purpose This study aims to investigate the conditional relationships among sustainability implementation, brand awareness, brand attitude and brand loyalty through the lens of transformative service research (TSR). The research also aims...

... to post-event brand knowledge and if and how consumers’ attitudes toward insurance agents play a role as a moderator in the model. Brand knowledge is examined in terms of brand awareness and corporate image. Design/methodology/approach – Using a paper-and-pencil survey method, data were gathered...

... Group Publishing Limited 2011 Service brand value creation Service brand value Service brand marketing capability Customer‐based performance Customer services quality Brand awareness Importantly, understanding the extent to which SBV contributes to firm performance, specifically...

... and implementation. © Emerald Group Publishing Limited 2011 Brands Values Services Culture Employees Brand awareness Organizational culture Ireland […] I think the biggest challenge of any organisation is to embed a set of brand values and to truly deliver them in a consistent way...

...‐sized enterprises Service industries Ireland Brand awareness An executive summary for managers and executive readers can be found at the end of this article. This study seeks to enhance the understanding of brands in service small and medium enterprises (SMEs) from a management...

... on satisfaction evaluations and behavioral intentions. It is particularly relevant for marketing services that are high in experience qualities. © Emerald Group Publishing Limited 2008 Brand awareness Customer satisfaction An executive summary for managers can be found at the end of this article...

... on this review and an empirical study will be developed to test the hypotheses. The paper concludes with a presentation of the results, a discussion of the significance of the study, and suggestions for further research. Service industries Financial services Brand equity Brand awareness...

... operations Advertising Brands Brand awareness Relationship marketing Consumer behaviour Communication guidelines The debate over how services should be advertised and communicated has raged on for decades. Implementing the most effective communication efforts frequently perplexes service...