... policies with other cues that customers use to make a purchase decision. Toward this end, this study aims to investigate the interaction effects certain salient high-scope and low-scope cues, such as consumer ratings and brand image, and retailers’ return policies have on consumer purchase decisions...

... quality on customer complaint behavior, brand image, brand loyalty, and repeat purchase intentions. Research limitations/implications This paper focuses on the effects of consumer ethnocentrism and attitudes towards offshore outsourcing on several perceptual and behavioral variables in a B2C context...

... teams. Brand personality Sport team personality Sport brands Brand image Brands Sports Personality measurement An executive summary for managers and executive readers can be found at the end of this article. © Emerald Group Publishing Limited 2012 Aaker's scale constitutes...

... Perceived quality Information costs saved Perceived risk Service branding Brand image Service industries An executive summary for managers and executive readers can be found at the end of this article. From an integrative perspective, the service brand functions both as an entity...

... 2006 Services Advertising Environmental studies Brand image Corporate image China An executive summary for managers can be found at the end of this article. Within the foregoing context, this study attempts to analyze and better understand the communication effectiveness...

...Graham Hankinson Purpose Most studies of destination brand images have been conducted from the perspective of the leisure tourist. This study identifies brand images from a business tourist perspective (people visiting destinations for business meetings, incentive events, conferences...

...Karl J. Mayer; John T. Bowen; Margaret R. Moulton This paper presents a two‐dimensional model of service process that is linked to customer encounter satisfaction and is modified by a customer’s perceptual filters, including brand image and customer mood. The first dimension is comprised of fixed...

... can be built to further understand service branding. © MCB UP Limited 2003 Brand image Brand loyalty Consumer research Brands Services marketing Purveyor of advantages Today brands play an integral part in marketing strategy and, as indicated by Lim and O’Cass (2001...

... of physical attractiveness and other symbolic attributes of the endorser in relation to product meaning. Considers implications for marketing managers and concludes that further research is necessary. © MCB UP Limited 1992 Advertising Brand image Celebrities Image COMMENTARY CELEBRITY...