Keywords: Brand trust
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Journal Articles
Journal of Services Marketing (2020) 34 (5): 601–620.
Published: 29 April 2020
... in SERVBID construction. Scale development Brand identity Services branding Brand loyalty Brand trust Qualitative research Service strategy Quantitative research Servicescape Surveys Service processes Vandana Pareek is the corresponding author and can be contacted at: V.Pareek...
Journal Articles
Journal of Services Marketing (2020) 34 (2): 163–175.
Published: 17 January 2020
...Imran Khan; Linda D. Hollebeek; Mobin Fatma; Jamid Ul Islam; Zillur Rahman Purpose The purpose of this study is to assess the mediating role of brand trust and commitment in the relationship of brand engagement and brand experience with brand loyalty in the online service context. Design...

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