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Keywords: Business development
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2009) 23 (4): 249–260.
Published: 03 July 2009
... within services marketing by offering a more refined understanding of company‐client relationships, compared with the more generic interpretations of relationships which often characterize studies of relationship management. © Emerald Group Publishing Limited 2009 Business development...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2003) 17 (7): 713–729.
Published: 01 December 2003
... Accounting firms Business development Marketing strategy United States of America One of the most obvious changes that one sees when watching television today as compared to a few years ago, is the number of commercials for law firms, medical and dental firms, and financial service firms. You can...
