... uses a multiple case study of management consulting firms domiciled in Serbia and Albania. Findings – Firms domiciled in relatively weak property right settings prefer more informal contracts, whereas those in settings of superior property right protection favour greater formality as a means...

...Genevieve Catherine Myhal; Jikyeong Kang; John A. Murphy Purpose This paper seeks to explore customer‐perceived relationship quality in a B2B setting, and to propose a conceptual model for this construct. Design/methodology/approach An instrumental single case study design is adopted...

... in‐depth interviews with 30 managers from financial services. Findings In setting up an e‐commerce capability the case study organizations have been taking strategic decisions on customer interaction. Aligning channels cost‐effectively with appropriate customers requires difficult decisions to be made...

... behavior include those for non‐durable goods and services as well as for purchases that are not specifically planned at the time of intentions measurement (e.g. restaurant choice). © MCB UP Limited 2003 Services marketing Purchasing groups Forecasting Restaurants Case studies...

... transactional marketing strategies and relational marketing strategies. Offers a case study of a non‐profit professional theater to demonstrate how a firm can implement multiple marketing strategies to achieve different relational objectives, and extends these findings to offer recommendations and managerial...

...F.G. Crane Discusses how corporate advertising has attracted increased attention during recent years, especially in service industries. Addresses the issue of corporate advertising in relation to financial services. Uses a case study to illustrate a successful integration of corporate advertising...

...John W. Schouten; James H. McAlexander Examines the concept of differentiating product offerings,including consumer services, and positioning them in relation to customer needs and perceptions. Approaches the subject of service positioning via an interesting case study. Concludes with recommended...

... other service industries to which the implications could be relevant. Includes an appendix describing the methodology of the study. © MCB UP Limited 1989 Case studies Innovation Service industries ADOPTION OF A SERVICE INNOVATION: A CASE STUDY WITH MANAGERIAL IMPLICATIONS William E...