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Keywords: Caste-based discrimination
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (7): 964–976.
Published: 29 June 2022
... recommends policy reform of caste-based affirmative action at the macro- and micro-levels of lending decisions. Originality/value This research extends the TSR agenda to include caste-based discrimination in prosocial services. It takes a multidisciplinary perspective on services research...
