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Keywords: Catalogue retailing
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1991) 5 (3): 19–26.
Published: 01 March 1991
... segments should be targeted during initial marketing carried out by service providers, who will have studied potential markets and identified requirements of different segments. © MCB UP Limited 1991 Catalogue retailing Interactive video Home shopping Market segmentation Target marketing...
