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Keywords: Chile
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (6): 808–823.
Published: 17 March 2026
... Theory of Acceptance and Use of Technology, this study develops and tests a conceptual model to understand online shopping acceptance among elderly consumers. Data were collected through an online survey of 191 consumers aged 65 and over residing in Chile. Findings The results indicate that perceived...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (6): 769–783.
Published: 18 August 2020
..., and consumer well-being in a Latin American supermarket context has not been addressed previously. Specifically, this study aims to understand if customer satisfaction with a supermarket experience in Chile leads to positive customer well-being. Additionally, it is examined if customer well-being influences...
