... and Structural Equation Modeling, data collected from smartphone owners in four MBA classes (Study 1) and eight business venues in China (Study 2) are analyzed to confirm the research model. Findings The findings suggest that hedonic adaptation occurs during the ownership process. It is revealed that both...

... identifies role performance of franchisor and communication with franchisees as the key antecedents of relationship development. Gurhan Aktas is the corresponding author and can be contacted at: gurhan.aktas@deu.edu.tr © Emerald Group Publishing Limited 2014 China Turkey Franchising...

... telecommunication service store Emerging markets Customer service management Mobile communication systems China An executive summary for managers and executive readers can be found at the end of this article. Investigations in the area of human service delivery have suggested that employee...

... the inconsistent word‐of‐mouth effect. Participants were recruited from a major university located in Southern China. Findings The results revealed that service quality perception and purchase intention were influenced more by the final word‐of‐mouth event than by the initial one and were more favorable...

... country and consumer involvement. Design/methodology/approach The examination involves the analysis of the responses of 1,200 subjects in Shanghai, China, to mock advertisements containing environmental claims using a 2 x 3 factorial design. Findings Environmental claims enhance the communication...

...Lianxi Zhou This study examines specific dimensions of the performance‐only measurement of service quality (SERVPERF) as determinants of consumer satisfaction and subsequent behavioral intentions associated with banking services in mainland China. Empirical support for the predictive ability...

... knowledge than to self‐assessed knowledge. Research context Consumer behaviour Expertise Customer loyalty Medicines China Consumer choice processes continue to attract attention among academic researchers (Malhtora et al., 1999). Similarly, consumer loyalty is another...