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Keywords: Client knowledge
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (9): 1254–1265.
Published: 28 October 2025
... This study investigated real-life buyer–seller dyads involving 402 bankers and 697 clients. Structural equation modeling was used for data analysis to test the proposed model. Findings In the client sample, bankers’ client knowledge demonstrated a stronger effect on client satisfaction and trust than...
