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Keywords: Communication
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Journal Articles
Journal Articles
Journal of Services Marketing (2016) 30 (2): 186–200.
Published: 11 April 2016
... Licensed re-use rights only Given the role of communication in relationship development and maintenance, the purpose of this study is to examine the multidimensional nature of relationship communication and examine its association with customers’ cognitive and affective states (consisting of trust...
Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2008) 22 (1): 48–58.
Published: 22 February 2008
... was compared with two other signals, word‐of‐mouth communication about a service brand and popularity of a service brand, for the ability to influence anticipated satisfaction with a homeowners' insurance product.The three signals appeared as factors in two experiments. The factor levels were favorable, absent...
Journal Articles
Journal Articles
Journal of Services Marketing (2004) 18 (3): 224–234.
Published: 01 May 2004
...Amit Bhatnagar The last few years have witnessed the an increase in the importance of web‐based call service centers, which can effectively manage the consumer communications necessary for consumer satisfaction and loyalty. Many small firms lacking the financial and manpower resources to establish...

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