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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2016) 30 (5): 541–553.
Published: 08 August 2016
...@iimcal.ac.in 16 01 2015 14 01 2016 13 04 2016 18 04 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Social media Experience User engagement Acquaintance Community type Like and comment Word-of-mouth...
