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Journal Articles
Drivers of user engagement in eWoM communication
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2016) 30 (5): 541–553.
Published: 08 August 2016
.... © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Social media Experience User engagement Acquaintance Community type Like and comment Word-of-mouth (WoM) communication, long recognized as a highly influential source...
