Keywords: Conceptual model
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Journal Articles
Journal of Services Marketing (2018) 32 (1): 95–100.
Published: 01 February 2018
... in service innovation reveal engagement as a boundedly volitional theoretical entity, which arises from actors’ structural and agency-based characteristics and constraints. In line with this observation, the purpose of this paper is to develop a conceptual model of actor (i.e. customer, firm...

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