... Emerald Publishing Limited Licensed re-use rights only Aesthetics Servicescape Holistic model Consumer preference Aesthetics have been an important area of research in marketing for the past four decades. Interestingly, while marketing practitioners have recognized the need to consider...

... Customer satisfaction Personalization Critical incidents Consumer preference Recommendation agent An executive summary for managers and executive readers can be found at the end of this issue. Recommendation agents programmed to “learn” customer preferences and make personalized...