...Liang Zhu; Yan Lin; Mingming Cheng; Jieting Cen Purpose This paper aims to decode how service descriptions contribute to consumer satisfaction in the peer-to-peer service context and how consumer clout interferes with such influence. Based on the expectation–confirmation theory, the authors...

... In-vitro fertilisation (IVF) Transformative service Persistent goal-striving Perceived personal sacrifice Service quality Consumer satisfaction Word-of-mouth (WoM) intentions The remainder of this paper proceeds as follows. We first present the theoretical background, hypotheses development...