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Keywords: Consumer services
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (4): 282–293.
Published: 05 July 2011
...Constanza Bianchi Purpose The aim of this paper is to explore the inward internationalization process of consumer services. It also aims to conduct a review of the service internationalization literature and use the resource‐based view of the firm as a theoretical approach. Design/methodology...
