.../approach Using a case study of the Muséum National d’Histoire Naturelle in Paris, the authors analyze 6,883 user reviews from Google Reviews. A lexicon-based content analysis identifies and quantifies mentions of distinct phygital tools within each review. They use regression models to test the direct...

...., 2013). © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Internet marketing Online branding Retail website Website content analysis Internet retail Content analysis Christodoulides et al. (2006) and subsequent studies have...

... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Journal of services marketing Review Bibliometrics Scientometrics Citation analysis Bibliographic coupling Cluster analysis Content analysis Longitudinal The past three decades have seen remarkable...

... and an agenda to stimulate continued research. Emotion Service innovation Content analysis Technology adoption Ecosystems Service dominant logic (SDL) Any academic discipline should periodically reflect on its past, assess its boundaries and think about its future to legitimize its existence...

... Content analysis Time series Regression Qualitative research methods such as case studies, grounded theory and ethnography can play a key role in the evolution of a research field. These methods are typically used in the early stages of the development of an emerging research field (Edmondson...

... 16 11 2018 25 11 2018 28 11 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Qualitative research Content analysis Base of the pyramid Informal services Around four billion people constitute the base of the world’s...

...Daechun An Purpose – The purpose of this study is to examine cross-cultural differences in the use of visual tangible cues in local corporate Web sites of six nations. Design/methodology/approach – A quantitative content analysis was used to obtain a numerically based summary of visual...