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Keywords: Content analysis
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Journal Articles
The double-edged sword of phygital technologies: how phygital overload shapes museum experience and evaluation through visitor review insights
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–18.
Published: 18 February 2026
.../approach Using a case study of the Muséum National d’Histoire Naturelle in Paris, the authors analyze 6,883 user reviews from Google Reviews. A lexicon-based content analysis identifies and quantifies mentions of distinct phygital tools within each review. They use regression models to test the direct...
Journal Articles
Understanding online retail brand equity: a cross-cultural perspective
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (4): 420–430.
Published: 04 April 2022
... Retail website Website content analysis Internet retail Content analysis Even before the COVID-19 pandemic, several department stores, such as J.C. Penney, Sears, Wilson's, among others, have faced significant survival challenges in recent years because of the rise of online shopping (Ford...
Journal Articles
Mapping of Journal of Services Marketing themes: a retrospective overview using bibliometric analysis
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (3): 340–363.
Published: 28 May 2021
... Journal of services marketing Review Bibliometrics Scientometrics Citation analysis Bibliographic coupling Cluster analysis Content analysis Longitudinal The past three decades have seen remarkable revolutions in the way service is created and delivered (Furrer et al., 2020). Up...
Journal Articles
Twenty-seven years of service research: a literature review and research agenda
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (3): 299–316.
Published: 01 May 2020
...Olivier Furrer; Jie Yu Kerguignas; Cécile Delcourt; Dwayne D. Gremler Emotion Service innovation Content analysis Technology adoption Ecosystems Service dominant logic (SDL) Any academic discipline should periodically reflect on its past, assess its boundaries and think about its...
Journal Articles
The evolution and impact of qualitative research in Journal of Services Marketing
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (1): 8–23.
Published: 17 January 2020
... the paper. Aku Valtakoski can be contacted at: aku.valtakoski@liu.se 06 12 2018 19 06 2019 18 10 2019 28 10 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Qualitative research Content analysis Time series...
Journal Articles
Managing informal service organizations at the base of the pyramid (BoP)
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (1): 112–124.
Published: 03 April 2019
...). Javier Reynoso can be contacted at: jreynoso@itesm.mx 14 10 2018 16 11 2018 25 11 2018 28 11 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Qualitative research Content analysis Base of the pyramid Informal services...
Journal Articles
Tangibilizing services through visual tangible cues in corporate Web sites: a six-country cross-cultural analysis
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (7): 566–579.
Published: 07 October 2014
...Daechun An Purpose – The purpose of this study is to examine cross-cultural differences in the use of visual tangible cues in local corporate Web sites of six nations. Design/methodology/approach – A quantitative content analysis was used to obtain a numerically based summary of visual...
