... at http://creativecommons.org/licences/by/4.0/legalcode . Trust Power Cooperation Customer-to-customer interaction Collaborative consumption Undesirable customer Triggered by the economic crisis and increased environmental awareness, consumers are increasingly engaging in collaborative...

... can use the effects of personality traits on reciprocity and cooperation to hire and place FLEs in ways that provide superior service and increased profits. Social implications This paper indicates that certain individuals who might not typically be thought of as cooperative can in fact...