... of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Culture Value co-creation Corporate image Structural equation modeling Social media Conserjería de Economía, Conocimiento, Empresas y Universidades de la Junta de Andalucía under Proyectos de I + D+i en el marco del...

... Reciprocity Reputation Ambition Uncertainty Co-creation Corporate image Qualitative research Service processes Business-to-business services Relationship marketing has underpinned recent studies which have propelled field work towards the sponsored organisations’ side of the service...

... that brand announcements on high-technology, customer-oriented service offerings are an effective branding tool. Thus, AR apps perceived as pleasant and playful can signal and improve brand personality. Customer experience Servicescape Corporate image Mobile phone Experimental design Behavioural...

... Corporate image Perceived retailer innovativeness Retailer’s commitment to sustainable development Store image Store equity Food retailing Service sectors represented 73.95% of the value-added in the EU countries in 2019 (OECD, 2020). Considering the geographical area where this work...

... to post-event brand knowledge and if and how consumers’ attitudes toward insurance agents play a role as a moderator in the model. Brand knowledge is examined in terms of brand awareness and corporate image. Design/methodology/approach – Using a paper-and-pencil survey method, data were gathered...

... multiple regression analysis was performed on data collected from 445 customers in a financial service setting to assess the influence of competence and benevolence, as well as their interactive effects on corporate image. Findings The results show a significant interaction between competence...

...Joanna Minkiewicz; Jody Evans; Kerrie Bridson; Felix Mavondo Purpose This paper seeks to empirically examine the relationship between corporate image and customer satisfaction in the leisure services sector. It also aims to examine the mediating impact of employees and servicescape...

... failures Corporate image Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. Failures in service delivery represent a significant challenge for every service organization. The labor‐intensive nature of services results...

... Publishing Limited 2006 Corporate image Customer loyalty Customer satisfaction Germany An executive summary for managers can be found at the end of this article. The promotion of private ownership and increased efficiency has led to the abrogation of state‐owned services in most...

... 2006 Services Advertising Environmental studies Brand image Corporate image China An executive summary for managers can be found at the end of this article. Within the foregoing context, this study attempts to analyze and better understand the communication effectiveness...

... that the sample for Horsky and Swyngedouw (1987) suffered from selection bias and concluded that evidence on the effectiveness of corporate name change signaling in enhancing the value of the firm is, at best, marginal. © MCB UP Limited 1997 Organizational performance Corporate image Marketing...

... corporate image in order to gain competitive advantage. As part of its corporate identity program the company was concerned with modernizing its distribution system through the mass acquisition of estate agencies which it viewed as being ideal bases for this purpose. After only six years, however...

... market share, sharing customers with other business units in the firm, having strong service image, and being in a market with a small number of competitors positively influences market share. © MCB UP Limited 1993 Competitive advantage Corporate image Market share Service industries...