Keywords: Corporate strategy
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Journal Articles
Journal of Services Marketing (2011) 25 (4): 282–293.
Published: 05 July 2011
.... Constanza Bianchi can be contacted at: constanza.bianchi@qut.edu.au © Emerald Group Publishing Limited 2011 Inward Internationalization Barriers Performance Consumer services Australia Customer service management Corporate strategy An executive summary for managers and executives...
Journal Articles
Journal of Services Marketing (2009) 23 (1): 31–41.
Published: 20 February 2009
... Channel relationships Key accounts Hotels Business‐to‐business marketing Corporate strategy An executive summary for managers and executive readers can be found at the end of this article. Revenue management (also known as yield management) has been widely adopted by a range of capacity...

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