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Keywords: Customer‐based performance
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (7): 528–539.
Published: 11 October 2011
.... The contributions of SBVC to customer‐based performance outcomes are then investigated. Hypotheses were tested using a sample of the senior managers of service firms in Cambodia and their customers. A survey was used to gather data via a drop‐and‐collect approach. Findings Results indicated that SBVO...
