Keywords: Customer experience (CX)
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Journal Articles
Journal Articles
Journal of Services Marketing (2022) 36 (3): 364–378.
Published: 28 July 2021
...Volker G. Kuppelwieser; Philipp Klaus; Aikaterini Manthiou; Linda D. Hollebeek Purpose The customer experience (CX), as revealed in the literature-based debate, has been variously viewed as either a driver or an outcome of customer-perceived value (CPV). However, the association of CPV, CX...

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