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Keywords: Customer feedback
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Journal Articles
Journal Articles
Journal of Services Marketing (2015) 29 (4): 280–292.
Published: 13 July 2015
...Kevin Celuch; Nadine M. Robinson; Anna M. Walsh Purpose – The purpose of this study is to examine antecedents of the under researched area of customer feedback in a retail context with feedback defined as positive and negative comments as well as suggestions for product/service improvements...

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