Keywords: Customer incivility
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Journal Articles
Journal of Services Marketing (2026) 40 (7): 943–956.
Published: 15 May 2026
...Jiann-Wen Huang Purpose This study, grounded in Conservation of Resources ( COR ) theory, explores how customer incivility ( CI ) affects Generation Z hairdressers’ subjective well-being ( SWB ) through surface acting ( SA ) and personal burnout ( PB ). It also examines whether social support ( SS...
Journal Articles
Journal of Services Marketing (2026) 40 (10): 38–54.
Published: 11 March 2026
...Makoto Fujii Purpose This study aims to disentangle the underlying mechanisms among customer incivility, service recovery performance and service employee creativity using conservation of resources theory. It also examines the moderating effects of regulatory focus (i.e. promotion and prevention...
Journal Articles
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Journal Articles
Journal of Services Marketing (2022) 36 (4): 445–449.
Published: 03 May 2022
... 05 04 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only New service marketplace Opportunities Service theory Service design Safety Place attachment Customer incivility Retail Education The service marketplace has...
Journal Articles
Journal of Services Marketing (2022) 36 (4): 612–625.
Published: 23 March 2022
...Hansol Hwang; Won-Moo Hur; Yuhyung Shin; Youngjin Kim Purpose Due to volatile changes and crises in the business environment, frontline service employees (FSEs) are faced with increasing work stressors in the new service marketplace. Of these, customer incivility has been found to negatively...
Journal Articles
Journal of Services Marketing (2020) 34 (7): 939–953.
Published: 19 May 2020
... and customer incivility are discussed. Practical implications The findings from this research show that ROE attenuates the impact of perceived ego threat on employee retaliatory behavior. Managerial implications include developing and training employees on emotion regulation. Furthermore, managers should...
Journal Articles
Journal of Services Marketing (2020) 34 (5): 651–663.
Published: 13 May 2020
... Limited 2020 Emerald Publishing Limited Licensed re-use rights only Retail Service failures Frontline service employees Dysfunctional customers Customer incivility A greater understanding of the issues around territoriality, its markers and defensive behaviors that could harm the firm...
Journal Articles

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