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Keywords: Customer role
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Journal Articles
Janet R. McColl-Kennedy, Anders Gustafsson, Elina Jaakkola, Phil Klaus, Zoe Jane Radnor, Helen Perks, Margareta Friman
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 430–435.
Published: 14 September 2015
... Dynamic Customer experience Practice-based approach Customer role Holistic Recent research indicates that customer experience is a dynamic phenomenon, emerging during various phases of the customer journey, including, for example, search, purchase, consumption and after-sale encounters...
