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Keywords: Customer use features
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (1): 44–56.
Published: 08 April 2019
... based on service and customer use features, as well as on the subject of the service act (self/other vs belongings) and nature of service act (monitoring vs acting). Research limitations/implications This study is limited to conceptual exploration with qualitative insights from six companies. Future...
