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Keywords: Dark chocolate
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Journal Articles
Journal of Services Marketing (2019) 33 (5): 576–588.
Published: 28 August 2019
...Nanouk Verhulst; Hendrik Slabbinck; Iris Vermeir Purpose Past research suggests that small details during a service may have a big impact on the service experience. Drawing from this literature, this study aims to test the impact of offering dark chocolate during a service on service performance...

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