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Keywords: Design and development
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2006) 20 (5): 288–297.
Published: 01 August 2006
... service management Innovation Design and development An executive summary for managers and executive readers can be found at the end of this article. Increasing competition and more demanding customers imply that firms not focusing on new service development risk falling behind (Gray...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2004) 18 (4): 255–266.
Published: 01 June 2004
... to understanding of the process itself (Johne and Storey, 1998). © Emerald Group Publishing Limited 2004 Design and development Information networks Financial services An executive summary for managers and executive reader can be found at the end of this article Value can be gained...
