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1-4 of 4
Keywords: Distribution channels
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2001) 15 (3): 168–185.
Published: 01 June 2001
...Jennifer Thornton; Lesley White This research examined the survey responses of 801 financial customers who provided information regarding their usage of, and attitudes towards, financial distribution channels. The study found that there were distinctive segments within the financial market that had...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (4-5): 407–418.
Published: 01 August 1999
...Tung‐Zong Chang; Rajiv Mehta; Su‐Jane Chen; Pia Polsa; Jolanta Mazur Explores the effect of market orientation on operating effectiveness and cost efficiency using data drawn from automotive distribution channels in Finland and Poland. The results indicate that market orientation is positively...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1995) 9 (4): 6–18.
Published: 01 October 1995
... that, although slowing, this decline is continuing (Insurance Directory & Year Book 1993). As a direct consequence of this,and of the move of banks and building societies operating from prime retail locations into the life assurance market, the issue of control of distribution channels has become of crucial...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1993) 7 (4): 4–10.
Published: 01 April 1993
... sample W. Glynn Mangold is Associate Professor of Marketing and David J. Faulds is an Assistant Professor in the Department of Marketing at the University of Louisville, Kentucky, USA. 10 © MCB UP Limited 1993 Channel management Distribution channels Retailing Service quality ...
