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Keywords: Dynamic
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Journal Articles
Janet R. McColl-Kennedy, Anders Gustafsson, Elina Jaakkola, Phil Klaus, Zoe Jane Radnor, Helen Perks, Margareta Friman
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 430–435.
Published: 14 September 2015
... to customer experience; and recognizing the holistic, dynamic nature of customer experience across all touch points and over time. Design/methodology/approach – The approach is conceptual identifying current gaps in research on customer experience. Findings – The findings include a set of research...
