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Keywords: E-commerce
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–20.
Published: 13 July 2026
...), “ Best e-commerce subscription model statistics 2025 ”, available at: Link to the cited article. (accessed 13 December 2025). Anscombe , F.J. (1973), “ Graphs in statistical analysis ”, The American Statistician , Vol. 27 No. 1 , pp . 17 - 21 , doi: 10.1080/00031305.1973.10478966...
Journal Articles
Swathi Ravichandran, Christian Nedu Osakwe, Islam Mahmoud Yousef Elgammal, Ghazanfar Ali Abbasi, Jun-Hwa Cheah
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (7): 872–891.
Published: 14 August 2024
... Behavioral insight Commitment CRM e-Commerce Hospitality Trust It is forecasted that the market size of online food delivery services in the USA, facilitated by mobile apps, may surpass US$30bn by 2026 (Expert Market Research, 2024). To capitalize on these favorable market trends, providers...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (9): 1201–1217.
Published: 09 October 2023
... and increase sales in a competitive retail landscape. Online shopping Offline shopping E-commerce Consumer behavior E-SERVQUAL Channel migration refers to the phenomenon in which customers switch from one channel to another, based on theories of customer migration. This behavior occurs...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (10): 1–21.
Published: 07 April 2023
... publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Augmented reality E-commerce Self-explorative engagement Self-presence Brand The act of purchasing clothes is often preceded by fitting the clothes on oneself...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (2): 264–282.
Published: 27 December 2021
... developing applications. Service-privacy fit (SPF) Mobile application adoption Application privacy Task-technology fit Privacy calculus theory Regulatory fit theory E-commerce Experimental design Quantitative research Mobile phone The popularity of mobile devices facilitates...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (1): 73–88.
Published: 29 November 2021
... Publishing Limited Licensed re-use rights only AR content quality AR environment embedding AR satisfaction AR interactivity AR enjoyment AR customization ISS TAM E-commerce Digitalization Customer experience Artificial intelligence Technology and service Behavioral insight...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (8): 1073–1091.
Published: 26 July 2021
... profiles), both during and after the pandemic. COVID-19 Health locus-of-control Grocery shopping e-tailing Hygiene consciousness Social distancing Consumer age Electronic commerce e-commerce Retail Crisis management COVID-19, which has developed into a worldwide pandemic with nearly...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (3): 312–324.
Published: 14 October 2020
... and texts (Huang et al., 2019). E-commerce websites and e-retailers are trying to apply new e-service marketing strategies to improve customer online purchase intention. E-commerce Internal marketing Customer service Social marketing E-commerce live streaming Information quality...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (7): 851–865.
Published: 13 November 2019
... a consumer see an authentic self and tangible extension of their physical self in an online shopping setting, thus enhancing a consumer’s online shopping experience. e-commerce Customer experience Self-service technology Technology and service Augmented reality Rapport experience Body surveillance...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (4): 493–504.
Published: 01 June 2018
... 03 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only E-commerce Social marketing Engagement Electronic word of mouth eWOM Social networking Consumers, at present, have the tendency to exchange their sentiments and encounters...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (6): 443–457.
Published: 09 September 2013
... of information for billions of people. In the last five years the user numbers doubled worldwide, and for over 2 billion people the internet is now a part of their lifestyle (Nielsen, 2010). Online shopping and e-commerce changed the face of the retail environment, impacting industries and markets in a variety...
