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Keywords: Effectiveness of TSIs
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (9): 1151–1166.
Published: 18 September 2023
... 01 09 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Transformative service initiatives (TSIs) Effectiveness of TSIs Vulnerability Well-being Dignity Transformative service research We live in a world of extraordinary pain...
