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Keywords: Effectiveness of TSIs
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Journal Articles
A dignity-vulnerability approach framework to maximize well-being outcomes by transformative service initiatives (TSIs)
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (9): 1151–1166.
Published: 18 September 2023
... (ignoring vs. recognizing) both play important roles in maximizing the effectiveness of TSIs' in creating well-being outcomes while minimizing possible negative unintended consequences of such initiatives. Using these two concepts from emerging literature streams, we propose a novel dignity...
