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Keywords: Elaborational
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (6): 862–875.
Published: 20 January 2026
... Peer-to-peer P2P Platform brand Free-riding Spillover Differential positioning Relational Elaborational Platform-mediated peer-to-peer (P2P) services have become increasingly prevalent with the rise of the sharing economy, enabling private individuals to interact, both as customers...
