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Keywords: Elderly consumers
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Journal Articles
Journal of Services Marketing (2026) 40 (6): 808–823.
Published: 17 March 2026
...Constanza Bianchi; M. Abu Saleh Purpose Most research on elderly people’s adoption of digital technologies has focused on developed economies, where digital infrastructure and literacy levels are comparatively high. In contrast, little is known about elderly consumers’ digital adoption in less...
Journal Articles
Journal of Services Marketing (2021) 35 (1): 14–28.
Published: 13 October 2020
...Gianluigi Guido; Marco Pichierri; Cristian Rizzo; Verdiana Chieffi; George Moschis Purpose The purpose of this study is to review scholarly research on elderly consumers’ information processing and suggest implications for services marketing. Design/methodology/approach The review encompasses...

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