... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Ethnography Customer vulnerability Transformative service research (TSR) Transformative service mediators Transformative services marketing Parents have a key role in purchasing and monitoring educational...

... Publishing Limited Licensed re-use rights only Therapeutic resources Social safeness resources Family caregivers Ethnography Psycho-emotional model of disability Vulnerability Well-being Tourism and leisure services Inclusion Worldwide, 240 million children are disabled, i.e. one...

.... Originality/value This special issue is the first issue that is explicitly devoted to the qualitative research methodology in service research. In particular, the issue seeks to contribute to a better use and application of qualitative research methodology. Interviews Qualitative research Ethnography...

...Catharina von Koskull Purpose The purpose of this paper is to illustrate how traditional ethnography as an established methodology can promote and strengthen both rigor and relevance in qualitative service research. Design/methodology/approach This paper is based on ethnographic methodology...

... experiences that occur in a natural context and within specific cultural or social groups (Rouleau et al., 2014). In other words, ethnography aims to understand and depict reality as it is actually lived and experienced in action – and not necessarily told or made sense of afterwards – by native...

... research despite many promising applications in this field. This paper is the first to encourage and support service researchers in their use of the method and aims to stimulate interesting future netnographic service research. Qualitative research Ethnography Netnography Service research Method...

... with a service and how experience is interpreted may involve something other than attributes. Consider going to see the anacondas: Customer satisfaction Ethnography Interaction Service quality Services marketing This summer one of us was on a birding trip to Venezuela when: 1...