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1-7 of 7
Keywords: Ethnography
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Journal Articles
Patrícia Regina Caldeira Daré Artoni, Andres Rodriguez Veloso, Sofia Batista Ferraz, Rodolfo Rodrigues Rocha, Guilherme de Farias Shiraishi
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (2): 201–219.
Published: 24 December 2025
... Caldeira Daré Artoni dare@alumni.usp.br 17 01 2025 20 07 2025 10 09 2025 30 09 2025 02 10 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Ethnography Customer vulnerability Transformative service research (TSR...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (4): 302–315.
Published: 04 March 2025
... at: nathalie.dubost@univ-orleans.fr 13 09 2024 13 12 2024 26 01 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Therapeutic resources Social safeness resources Family caregivers Ethnography Psycho-emotional model of disability...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (1): 1–7.
Published: 19 February 2020
...@liu.se 15 11 2019 25 11 2019 29 11 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Interviews Qualitative research Ethnography Case study research Service research has grown in size and importance over the last 30...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (1): 74–77.
Published: 24 January 2020
...Catharina von Koskull Purpose The purpose of this paper is to illustrate how traditional ethnography as an established methodology can promote and strengthen both rigor and relevance in qualitative service research. Design/methodology/approach This paper is based on ethnographic methodology...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (1): 78–86.
Published: 09 January 2020
... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Qualitative research Ethnography Business-to-business services Customer engagement Customer experience Participant observation Lived experiences Service research is expanding at a rapid pace...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (6): 657–679.
Published: 14 September 2018
... research despite many promising applications in this field. This paper is the first to encourage and support service researchers in their use of the method and aims to stimulate interesting future netnographic service research. Qualitative research Ethnography Netnography Service research Method...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1998) 12 (1): 59–72.
Published: 01 February 1998
... Customer satisfaction Ethnography Interaction Service quality Services marketing This summer one of us was on a birding trip to Venezuela when: 1 On the way to the departure airport the bus breaks down, the connecting flight is missed and the first day of the trip is lost. 2...
