...Rajshekhar G. Javalgi; Charles L. Martin; Patricia R. Todd Advancements in information and communication technologies have created unprecedented opportunities to services providers in both developing and developed countries. The service sector represents one of the fastest growing areas of exports...

...Kathryn Frazer Winsted; Paul G. Patterson Services represent the fastest growing portion of the world economy, yet they are still vastly under‐represented in the export packages of most countries. Services present unique challenges that make exporting potentially more difficult and riskier than...

..., these firms need to learn to buy. Frustrated attempts to export business services have been the result. Marketers find potential clients not ready to buy in the sense they have no purchasing process in place: designated buyers, evaluation criteria, or choice procedure. Marketing efforts may be directed...