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1-4 of 4
Keywords: Factor analysis
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2009) 23 (2): 114–123.
Published: 24 April 2009
.../methodology/approach A sample of 869 consumers is drawn from four different service providers, scale measures are validated via confirmatory factor analysis and a conceptual model is tested using non‐monotonic moderated regression analysis. Findings Higher levels of involvement lead to greater levels...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2006) 20 (1): 59–72.
Published: 01 January 2006
...) construct and its relationship to customer satisfaction (SAT) and behavioral intentions (BI). Design/methodology/approach An exploratory factor analysis used a sample from undergraduate student respondents. Then, a more representative sample of hotel guests was used, in a second‐order confirmatory...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2004) 18 (5): 371–383.
Published: 01 August 2004
... Factor analysis An executive summary for managers and executive readers can be found at the end of this article It is a common assertion among management and marketing theorists that customer service quality is essential to business success (Kristensen et al., 1992 ; McColl...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2002) 16 (1): 9–34.
Published: 01 February 2002
... for unidimensionality, reliability and construct validity using a confirmatory factor analysis approach. The present study offers a systematic procedure that could form the cornerstone for providing further insights on the conceptual and empirical comprehension of customer perceived service quality and its constituents...
