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Keywords: Funeral services
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (6): 722–739.
Published: 19 July 2021
... phenomenological philosophy and a grounded approach, data was collected and analyzed through 12 depth interviews with funeral service providers, coupled with observations and photographs of three second-line funeral processionals. Findings Study results include the following three primary roles of service...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (3): 247–264.
Published: 08 May 2017
...Bernard Korai; Nizar Souiden Purpose The purpose of this paper is to contribute to the service literature by investigating post-consumption evaluation in the context of unwanted services. In particular, it intends to delineate the main characteristics of funeral services. Design/methodology...
