... and Tangibility. Of the 28 propositions, seven are particularly relevant to our research and are summarized below. The SHIFT framework posits that positive sustainable behaviors are predicted: by positive emotions such as awe, empathy and moral elevation; when individuals take the perspective of future...

... with practitioner-oriented research and evaluate how well the focus is aligned with emerging technologies. Further, it serves as an introduction to the special issue Future Service Technologies and provides an overview of the articles included in this issue. This issue of the Journal of Services Marketing...