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Keywords: Health service literacy
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (6): 687–701.
Published: 14 August 2019
... services, proposing that actors’ complementary health service literacy roles are fundamental to resource integration and joint value creation. Design/methodology/approach In-depth interviews with 46 primary health-care patients and 11 health-care service providers (HSPs) were conducted focusing...
