Keywords: Healthcare Services
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Services Marketing (2017) 31 (4-5): 362–372.
Published: 10 July 2017
...Kathryn Simons Davis; Mayoor Mohan; Steven W. Rayburn Purpose This paper aims to develop an understanding of key variables for designing and marketing healthcare services for immigrant consumers – widely considered a vulnerable consumer group. Design/methodology/approach Data collected from...

or Create an Account

Close Modal
Close Modal