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Keywords: Healthcare Services
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (4-5): 362–372.
Published: 10 July 2017
...Kathryn Simons Davis; Mayoor Mohan; Steven W. Rayburn Purpose This paper aims to develop an understanding of key variables for designing and marketing healthcare services for immigrant consumers – widely considered a vulnerable consumer group. Design/methodology/approach Data collected from...
