... Applying social exchange theory as the theoretical basis, this paper aims to examine the impacts of two forms of digital social interaction on social well-being and helping behavior of customers: moderator–customer interaction quality and customer–customer social support. Furthermore, this paper...

... Service Empathy Helping behavior Well-being Service encounters Perspective taking Caring Frontline service employees Customer care Dysfunctional customers Emphatic concern Let me hold the door for you. I may have never walked in your shoes, but I can see your soles are worn, your...