Keywords: Holistic model
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Journal Articles
Journal of Services Marketing (2017) 31 (6): 556–573.
Published: 25 October 2017
...Deepak S. Kumar; Keyoor Purani; Sunil Sahadev Purpose This paper aims to introduce subjective dimensions of appraising visual servicescape aesthetics and to empirically test their influence on the consumer’s affective responses and preference, thus providing a holistic model to evaluate visual...

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