Keywords: Hotel
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Journal Articles

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Matthew Tingchi Liu, Ipkin Anthony Wong, Guicheng Shi, Rongwei Chu, James L. Brock
Journal: Journal of Services Marketing
Journal of Services Marketing (2014) 28 (3): 181–194.
https://doi.org/10.1108/JSM-09-2012-0171
Published: 06 May 2014
... and a diversified group of citizens. Holcomb et al.’s (2007) study used content analysis to identify and describe social responsibility patterns in Web sites, annual reports and CSR reports for the top ten hotel companies as listed in Hotels magazine. The findings reveal that 80 per cent...
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