...Jamie Burton; Linda Nasr; Thorsten Gruber; Helen L. Bruce Purpose This paper aims to outline the purpose, planning, development and delivery of the “1st Academic-Practitioner Research with Impact workshop: Customer Experience Management (CEM) and Big Data” held at Alliance Manchester Business...

... re-use rights only Impact Publishing Citations It almost goes without saying that, for researchers, it is important to publish their findings. As French mathematician and physicist, Francois Arago[ 1 ], observed: Connaître, découvrir, communiquer – telle est, au fond, notre...

...Rachel Ashman; Anthony Patterson Purpose – This paper aims to present a way to make structural equation modelling (SEM) studies more accessible and impactful. This paper suggests that authors service readers by translating their work into an infographic that clearly and artfully illustrates...