Keywords: Inclusion
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Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2022) 36 (2): 143–153.
Published: 15 October 2021
...Sarah Dodds; Nitha Palakshappa Understanding the role of identity in-service experiences of individuals with disabilities is critical to ensuring inclusive service exchanges and design (Patrício et al., 2018). More recent calls for research exploring the dynamics of identity in service...
Journal Articles
Journal of Services Marketing (2020) 34 (6): 749–756.
Published: 10 August 2020
.... And perhaps a reason why many choose not to (Marx, 2020 , Instagram). From a service research perspective, the above seems like a setback. For several years, researchers have called for more studies on service inclusion (Fisk et al., 2018 ; Anderson et al., 2013), since...

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