... in their intercultural interactions in today’s culturally diverse global marketplace. The theoretical and empirical insights offered by these articles would help services marketing scholars look beyond the typical mono-cultural or cross-cultural views of customer–employee interactions that have been prevalent...

...Piyush Sharma; Zhan Wu Purpose – This paper aims to explore the moderating effects of consumer ethnocentrism and intercultural competence on the impact of service outcome and perceived cultural distance, respectively, on interaction comfort and perceived service quality in intercultural service...