... practice in the service sector. © Emerald Group Publishing Limited 2005 International trade International marketing Exports Contingency planning An executive summary for managers and executive readers can be found at the end of this article. Whether in the form of professional...

... Electronic commerce Internet International trade Service industries Globalization One of the most significant developments of the 1990s in the globalizing economy is the identification of the service industries as the fastest increasing component of multinational enterprise (MNE) activity in both...

...Terry Clark; Daniel Rajaratnam As the twentieth century draws to a close, trade in services has begun to dominate the economies of many nations. International trade in services has also grown significantly, yet little research has been undertaken to understand international services. Theory lags...

... of its members are marketing services internationally. Consultants Engineering Export Globalization International trade Professional service firms First, services are intangible, meaning that they are performances or experiences which cannot be touched, seen, transported, or lifted...

... international marketing of services. Includes a discussion of the significance of GATT. Explores managerial implications of tariff and non‐tariff barriers for international services marketing. © MCB UP Limited 1991 GATT Global marketing International trade Tariffs Services marketing MARKETING...