..., specifically, a custom-made serial mediation model where effects of cross-modal congruency were channeled through telepresence and warmth/competence with familiarity with the service provider included as a moderator. Category knowledge and involvement were included as controls. Study 2 additionally accounted...

... derived using a multiple vignette-based study to examine relationships between individual characteristics and the activity of VCC. The authors find a positive effect of a customer’s prosocial orientation, perspective taking and involvement on VCC. However, a customer’s extraversion does not affect...

...), effort (distance) and involvement (occasion) on restaurant evaluations, willingness to drive and willingness to pay for a restaurant meal. A 2 (prototype: negative, positive) × 2 (distance: close, far) × 2 (occasion: casual, special) between-subjects factorial design was used. Findings The paper...

... is to investigate how service brand loyalty can be enhanced through customer involvement, based on involvement theory and symbolic interaction theory as theoretical backgrounds. This study investigated how service brand loyalty can be enhanced through customer involvement, based on involvement theory...

...Kathleen Mortimer; Andrew Pressey Purpose – The purpose of this paper is to examine the involvement levels and the information search activity of consumers purchasing credence services, in terms of the extent of the search and the information sources used. Design/methodology/approach...

... in the perceived risk construct than the other two dimensions, even when knowledge and involvement are included as moderators. Hence, the challenge for marketers might not be so much to reduce risk by physically tangibilizing goods and services, as has been advised for the past two decades, as rather to mentally...

...Janet R. McColl‐Kennedy; Richard E. Fetter, Jr The objective of this study was to investigate the effect of involvement on consumers’ external search activities across several service settings. Two of the services were credence services (life insurance and furnace overhaul) and two services were...

... Consumer behaviour Consumers Evaluation Involvement Notably, all services are not the same. While professional services such as law and medicine meet the definitional requirements of a“pure” service, they can also be distinguished from other,more generic services such as dry cleaning and auto...