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Keywords: Journal of services marketing
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (3): 340–363.
Published: 28 May 2021
...Naveen Donthu; Satish Kumar; Chatura Ranaweera; Debidutta Pattnaik; Anders Gustafsson Purpose Journal of services marketing (JSM) is a leading journal that has published cutting-edge research in services marketing over the past 34 years. The main objective of this paper...
